Facebook Algorithm Change January 2018

Who likes to be told what they can and cannot read, listen to or watch?  Not many people.  Which is why the latest Facebook algorithm change is going to probably tick off anyone who is aware of it. It’s especially going to impact businesses and marketers who have been using Facebook to engage, educate and…

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The Engagement Game – Facebook’s Latest

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Using social media for business means learning to play ‘the engagement game’. It’s logical that to be successful socially, you have to engage with your social circle often and effectively.  Otherwise you’re playing the ‘old school marketing’ game where you’d put out a message and hope it resonated with your target audience. Social Media Marketing…

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Is Amazon Enabling Counterfeiters?

A Forbes article I read recently painted a pretty shocking picture of the dangers facing both Amazon sellers and customers from Chinese counterfeiters. What’s the fuss about? I After some research, you hit on the obvious. Hang your shingle in one of the biggest, busiest and best known markets in the world: Amazon. You’re not…

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The Real Purpose Of Social Media For Business

If you’re a millennial then wondering about the real purpose of social media for business probably never crosses your mind.  If you’re older than 35 and in any management role, then it might be something you wonder about. Social Media has become so much a fabric of our society that it’s almost impossible for anyone…

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The State of Social Media

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When I first began this blog, most of the posts were dedicated to educating small / medium size businesses on the importance of social media. At the time, many were wondering what the fuss about Facebook was and who the heck wanted to know what you had for breakfast on Twitter.  I spent a long…

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