Is Amazon Enabling Counterfeiters?

A Forbes article I read recently painted a pretty shocking picture of the dangers facing both Amazon sellers and customers from Chinese counterfeiters. What’s the fuss about? I After some research, you hit on the obvious. Hang your shingle in one of the biggest, busiest and best known markets in the world: Amazon. You’re not…

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The Real Purpose Of Social Media For Business

If you’re a millennial then wondering about the real purpose of social media for business probably never crosses your mind.  If you’re older than 35 and in any management role, then it might be something you wonder about. Social Media has become so much a fabric of our society that it’s almost impossible for anyone…

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The State of Social Media

social-marketing1

When I first began this blog, most of the posts were dedicated to educating small / medium size businesses on the importance of social media. At the time, many were wondering what the fuss about Facebook was and who the heck wanted to know what you had for breakfast on Twitter.  I spent a long…

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LInkedIn’s new feature boosts your visibility

linkedin posts

LinkedIn’s new feature boosts your visibility with  a new way for you to more easily connect with your connections and potentially with the over 277 million other members.   How do you do this? It’s quite simple.  All you need to do is to share your valuable knowledge and insights in a post on LinkedIn.  No longer…

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Twitter’s new Lead Generation Cards open to all

On the heels of Facebook’s Timeline Promotion update, now Twitter has opened it’s Lead Generation Cards to all Twitter users promoted tweets. The concept is simple.  You’re probably familiar with the expanded tweet feature which allow you to click on the ‘expand’ link to see more.  If not, here’s a screenshot of an expanded tweet…

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