The Engagement Game – Facebook’s Latest

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Using social media for business means learning to play ‘the engagement game’. It’s logical that to be successful socially, you have to engage with your social circle often and effectively.  Otherwise you’re playing the ‘old school marketing’ game where you’d put out a message and hope it resonated with your target audience. Social Media Marketing…

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Facebook Page Promotions no longer need 3rd Party App

Facebook recently announced that admins for Facebook Page Promotions no longer need a 3rd party app in order to run a promotion on their Page timelines.  This is pretty huge news. Here’s what Facebook is saying about how promotions will now work: It’s now Easier to Administer Promotions on Facebook We’ve updated our Pages Terms in order…

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Ready for Facebook Timeline? If not here’s what you should know

Facebook Timeline is being made live tomorrow 30th March 2012.  If you’re ready, that’s great, but if not here are some things you should take care of before you’re left ‘faceless’. Create your Timeline Cover Photo – the dimensions are 325 pixels high x 850 pixels wide This cover photo is a fantastic opportunity for…

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Facebook Timeline = Facebook Time-Bomb?

Just when you thought it was safe to go back in the water….  Everytime Facebook makes a change it reminds me of that old line from ‘Jaws’.  For Social Media professionals, the latest Facebook change to hit Business Pages is going to leave some reeling and some reveling. It all depends on your point of…

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Social Media: the Power, the Potential… the Future

I have been involved in Social Media for more than  a few years now and I’ve heard the statistics, read the reports and even experimented with social media strategy to develop my own ‘aha’ moments.  I thought I was beyond being surprised by anything Social Media. But, then I watched a video from the folks…

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