Facebook Page Promotions no longer need 3rd Party App

Facebook recently announced that admins for Facebook Page Promotions no longer need a 3rd party app in order to run a promotion on their Page timelines.  This is pretty huge news. Here’s what Facebook is saying about how promotions will now work: It’s now Easier to Administer Promotions on Facebook We’ve updated our Pages Terms in order…

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Coke – Be flawesome in your Social Media Marketing

Coke’s Wendy Clark, when interviewed by CNN, explains that they are now being ‘flawesome’ in their social media marketing activities. Gaining engagement and ROI in Social Media depends on 7 important factors, according to Clark. And when you make mistakes… be ‘flawesome’! What does that mean?  Clark says it means digging into the mistakes, or…

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Facebook Timeline = Facebook Time-Bomb?

Just when you thought it was safe to go back in the water….  Everytime Facebook makes a change it reminds me of that old line from ‘Jaws’.  For Social Media professionals, the latest Facebook change to hit Business Pages is going to leave some reeling and some reveling. It all depends on your point of…

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Do you need to use all the social media sites in order to get results?

With around 2,000 social networking sites, how do you identify which will be best for your business? Implementing a  social media program can be a challenge at the best of times.  But if you tried to cover all your bases by using every single social networking site available, you would soon give up in frustration!…

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Social Media: the Power, the Potential… the Future

I have been involved in Social Media for more than  a few years now and I’ve heard the statistics, read the reports and even experimented with social media strategy to develop my own ‘aha’ moments.  I thought I was beyond being surprised by anything Social Media. But, then I watched a video from the folks…

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