Should Facebook be your social media hub?

Facebook’s aim is to become THE major hub on the internet. They are constantly expanding the platform to provide more and more opportunities for their members to become engaged – with the objective being that members should have less and less reason to leave to conduct their internet interactions elsewhere. We not only have profiles…

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Why Social Media as well as a Web Site?

Vancouver Abbotsford Lead Generation expert discusses why a web site is not enough and why you need Social Media lead generation strategies. Comparison of Web 1.0 and Web 2.0 and the importance to you.

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Is Social Media a waste of time for businesses?

Business social media: is it a waste of time or can you generate leads effectively? Recent study shows results of top 100 companies first 12 months of social media lead generation implementation.

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How friendly should your Social Media posts be?

I’ve just been watching an interesting interview on some of the biggest mistakes people make when they’re trying to make money with social media. One of the mistakes mentioned was ‘putting too much personal stuff into your posts’. Great point, but like many things in life, it’s difficult to be absolutely hard and fast about this…

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Facebook’s contrarian approach to customer service

Before Social Media marketing there was just plain old marketing. Marketing consisted of several components. In the ‘old’ days, it was a struggle to get sales people to understand that the sales function was only part of the marketing equation, not the entire equation.  Marketers knew that the entire equation included sales, lead generation, public…

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