Early social media adopters will benefit most.

I remember a client telling me that they were tired of being on the ‘bleeding edge’. They were referring of course to the term ‘Leading Edge’ characterizing organizations that are at the forefront in their industry either by implementing cutting edge innovation or developing it. Although innovative product developers used to find that they often…

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The Psychology of Social Media.

Marketers have long known that it doesn’t work to contact a prospect or even an existing customer just once. The average number of times it takes to really make an impression and get someone interested in doing business with you is between 10 and 12 times. The challenge has always been: how to maintain that…

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10 Things you might not know about Facebook

I came across this information and thought you might find this Facebook trivia interesting… check it out: 1. Al Pacino’s Face Was on the Original Facebook Homepage 2. One Early Facebook Function Was a File Sharing Service 3. The First “Work Networks” Included Apple and Microsoft 4. Facebook’s Hidden Easter Eggs 5. The Meaning of…

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Is your Social Media campaign effective?

So you’ve set up a Social Media network and you’re gathering friends and followers like a driveway collects leaves in Fall.  They seem to come from who knows where and they keep arriving, even after the branches are bald. But are you really achieving anything? Is it impacting your bottom line?  Or are you wasting…

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Yikes! Facebook takes over the world….

An article on Vator.TV shows the rise of the usage of Facebook and, of course, the growth of it’s phenomenal popularity over the past 2 years. What began as a college kid connection site has escalated into the ‘Starbucks’ of the internet – the place where you want to be seen and where you want to hang…

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