Should Facebook be your social media hub?

Facebook’s aim is to become THE major hub on the internet.

They are constantly expanding the platform to provide more and more opportunities for their members to become engaged – with the objective being that members should have less and less reason to leave to conduct their internet interactions elsewhere.

We not only have profiles and Pages with walls on which to post our commentaries, but we also have instant messaging, internal Facebook messaging and now, Facebook email.

We can create groups, all kinds of Pages, and even hold live events on Facebook.  We can educate, promote, advertise and even conduct a sale all within the Facebook platform.

We can share photographs, links, videos and more…

As time goes by, many people and businesses are becoming extremely dependent on Facebook as their primary means of internet based communication.

While this can be a great convenience and give us access to a vast audience not otherwise easily accessible, it also has risks.

What happens if you’re a business using Facebook extensively to communicate with your target market and

  • for whatever reason, your account is suspended
  • you cannot access your account
  • the platform experiences technical difficulties

The first thing that you’ll realize is that you cannot contact your friends or followers to let them know that you will not be on Facebook either temporarily or for a longer period while the issue is dealt with.

It’s therefore a wise idea to provide your audience with reasons to interact with you on other platforms besides Facebook.  For instance, by visiting your blog or a YouTube channel where you can establish another means of communication.

By far the best thing to do is to create a mechanism for capturing their email address and even a phone number.

This can be done easily through the use of a Lead Capture Page which offers them some incentive for sharing this information with you – perhaps a free report or video or other giveaway.

Building a list used to be the bastion of internet marketing and it’s become less of a priority in many people’s minds since the advent of Facebook and video marketing.

However, it’s still the only way to safeguard your access to your market.

If you don’t have a mechanism to capture the current contact details of your friends and followers, it’s something you might want to think about implementing very soon.

If you need help with this, or any other social media advice, please feel free to ask me.  I’m always happy to contribute to the community.

Abbotsford Lead Generation
Vancouver Lead Generation
Abbotsford Social Media Consultant
Vancouver Social Media Consultant