Social Media: the Power, the Potential… the Future

I have been involved in Social Media for more than  a few years now and I’ve heard the statistics, read the reports and even experimented with social media strategy to develop my own ‘aha’ moments.  I thought I was beyond being surprised by anything Social Media.

But, then I watched a video from the folks at Socialnomics (the video’s at the bottom of this post) and I have to admit, while I was familiar with some of the statistics they have a way of putting them across that’s pretty impactful!

Here’s a summary:

  • 50% of the world’s population is under 30 (and you just know where those with internet are hanging out!)
  • In 10 years time, over 40% of the Fortune 500 will no longer be here (gasp!  guess if that’s your market, you’ll have to either help them transition or find another!)
  • Social Media is the #1 activity online – pornography just got bumped to #2
  • Facebook gets more US traffic than Google
  • 1 in 5 couples meet online
  • 3 in 5 gay couples meet online
  • 1 in 5 divorces are blamed on Facebook
  • What happens in Vegas, stays on (Twitter, Kohtakte, Mixi, YouTube… etc)
  • An education study revealed that online students out performed those receiving face-to-face instruction
  • Kindergarteners are learning on iPads not chalk boards
  • If Facebook were a country, it’d be the world’s 3ed largest
  • Social Media sites are not welcome in China
  • 95% of companies using social media for recruitment use LinkedIN
  • a new member joins LinkedIn every moment
  • Lady Gaga, Justin Bieber and Britney Spears have more followers than the entire populations of Israel, Chile, & Australia
  • 50% of the Mobile Internet traffic in the UK is to Facebook
  • Over 37 million people watched the VW Darth Vader Superbowl ad … on YouTube
  • the Ford Explorer Facebook launch on YouTube generated more traffic than a SuperBowl ad
  • Generation Y & Z consider email passe
  • Some universities have stopped distributing email accounts
  • 69% of parents are ‘friends’ with their children on Social Media sites
  • eReaders have surpassed traditional book sales
  • Groupon will reach $1 Billion sales faster than any other company on earth
  • 1.5 million real farmers…. 80 million Farmville farmers
  • Social Gamers will buy $6 Billion in virtual goods by 2013 – Movie goers only $2.5 Billion in ‘real’ goods
  • YouTube is the 2nd largest search engine in the world
  • every minute, 24 hours worth of video is uploaded to YouTube
  • If Wikipedia were made into a book it would have 2.25 million pages and take 123 years to read
  • 34% of bloggers post opinions about products and brands… what are they saying about you?
  • 90% of consumers trust peer recommendations, only 14% trust ads
  • 93% of marketers use social media for business
  • Social Media ROI = your business still being around in 5 years
  • Babies in Egypt have been named ‘Facebook’

…. and you were wondering if Social Media was really going to be worth the effort for your business?

Watch the video here – it’s amazing!

Abbotsford Social Media Consultant
Vancouver Social Media Consultant
Abbotsford Lead Generation
Vancouver Lead Generation

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