The Socialization of Business

Gary Vaynerchuk in a recent MSNBC interview talks about the ‘humanization’ of business and how Social Media is the vehicle driving the change.

For some time, I’ve maintained that the reason Social Media is growing in strength at the current phenomenal rate is that people are hungry for social connection.  (See: ‘Why Social Media is so successful‘ Jan 13th 2010 and “Why Social Media trumps traditional marketing” July 7th, 2010 )

According to Vaynerchuk, Google is recognizing this and developing their search mechanisms to reflect the social authority of the searched subject rather than only the S.E.O. component.

Essentially this means that Google will analyze the social connections and interactions of the possible results for the search terms and match these with your criteria.

Vaynerchuk estimates that big business will take at least another 2 to 3 years to get to grips with the power of social media as their corporate marketing departments struggle to move from the old ad agency approach where a big spend equalled big exposure.  He predicts that by 2013 through 2015, they will make the transition to what he terms the ‘humanization of business’ – or they will die.

For anyone who doubts the possibility of this happening, let me remind you about recent examples of entire countries being affected by the ‘everyday customer’ who employed social media to mold their nation.  Eygypt, Iran, Libya… the power of Social Media trumps even the massive power of government and tradition.

It’s a scary prospect for anyone who hasn’t yet become immersed in the online conversation, yet, for many, it’s liberating.  It levels the playing field so that the David’s and the Goliath’s are seen on a more equal footing and it gives rise to perhaps the biggest ever opportunity to achieve ‘the American dream’.

It’s definitely NOT business as usual….


Abbotsford Lead Generation
Vancouver Lead Generation
Abbotsford Social Media Consultant
Vancouver Social Media Consultant